DIGITAL OPPORTUNITY

  Jennifer Yesbeck   in  Analytics Many people ask us:  How can I improve my Alexa Rank?  We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line. For those of you who are new to Alexa or unfamiliar with the Alexa Rank – it is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your business.  In all, the authority of your site on the web is translated as your Alexa Rank. But before we dive into how you can improve your site’s Alexa Rank, we should take a step back. It’s important to understand t...

Affiliate program is one of the known ways a blogger and other content providers make money. Yet many of them get frustrated from various affiliate programs they've joined in the past because they hardly make any significant amount of money.  There are features you must pay attention to, and analyse carefully before you choose to join an affiliate marketing program with a sports betting operator. This is what we want to discuss here.  What are Sports Betting Affiliate Programs? So what actually is a betting affiliate program? Basically, it is where a content creator partners up with a sports betting operator. Their content then drives traffic to the operator’s website. The content creator and the betting operator then share the revenue generated by that traffic. This might be worked out as a percentage of however much every referral loses in bets, or sometimes a simple rate paid for every deposit a referred player makes. You may have seen some of these affiliates in action. Li...

  Hey bloggers Has session replay revealed a high number of short visits and bounces on your website? Let’s take a look at some of the reasons your visitors may not be sticking around more than a few seconds and what you can do about it. 1. The visitor was a bot In many cases, extra short visits can be from web crawlers or bots. You can set Statcounter to ignore visits so they don’t skew your stats and use up your log or your monthly session replay quota. To do this, log in to Statcounter and click on your project. In the   Project Config   menu at the bottom of the blue left sidebar, select   Ignore Visits . Scroll down to the last section   Ignore Visits by Crawlers & Bots   and make sure the checkbox is checked and select   Save Settings . 2. You’re sending paid traffic to your homepage We’ve talked before about   why it’s vital to create dedicated landing pages for your digital ad campaigns. If you’re sending your paid traffic to your home...

Traffic monetization is why we all are here. While you are dedicating sleepless nights to improving your website, polishing the content, and exploring new methods of bringing in visitors – you are obviously expecting traffic monetization results in your account statement that are worth the time invested, to say the least. At first glance, nothing seems to be wrong with your website, but the CPM is still “below sea level.” We get the frustration! One of the best monetization experts –  Olga Dmitrenko , our Head of Traffic Acquisition, joins us today to break down the issues associated with CPM rates, explains how to overcome these challenges and transform the website into monetization powerhouse. Today’s question is:  Why is my CPM so low? Olga says: I want to start by clarifying the way advertising network works. Most probably, you know that there are two major participants in the advertising process: a publisher and an advertiser. A publisher is getting paid by the advertiser...