TOP ADS NETWORK FOR BLOGGERS 2022
What is an Ad Network and How Does It Work? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks collect unsold ad inventory from multiple publishers and offer this pool of impressions to advertisers at a much lower price than a publisher’s direct sales. This kind of inventory is often referred to as non-premium, or remnant. Today, however, many networks offer advertisers access to premium inventory. While ad networks were originally designed for display advertising (i.e. banner ads on websites), many ad networks nowadays work across many mediums and channels, such as video, native, in-app mobile, and OTT. Here’s a simple representation of how ad networks work: How ad networks work The Top Ad Networks Below we’ve listed the main ad networks for display, video, native, in-app, OTT, and CTV advertising. If we’ve missed one, then get in touch with us and let us know. 33...